Middlesex County Magnet Schools officially debuts
with new visual identity to drive regional awareness
Middlesex County Vocational-Technical School District (MCVTS) changes name and brand logo, signaling a new era of specialized education
*Photos Below*
MIDDLESEX COUNTY, NJ – Middlesex County Magnet Schools, formerly known as Middlesex County Vocational and Technical Schools (MCVTS) is entering a new era in its more than 100-year history with a new name and visual identity to accurately present the exceptional, specialized education it offers all Middlesex County students. Announced officially to the public today in a press conference held at the East Brunswick campus, County leadership along with school district officials spoke about the long-term vision of this name change and new brand identity. Speakers outlined the significance of this evolution and the positive impact it will have on its students, staff, parents, and the region as a whole.
To view the video of the press conference. Click below.
To view the video that played during the press conference. Click below.
Message from Superintendent, Jorge E. Diaz, to the Community. Click below.
Middlesex County Commissioner Director Ronald G. Rios and County Administrator John Pulomena joined Middlesex County Magnet Schools leadership, Middlesex County Magnet Schools Board of Education President Keith Jones II; Middlesex County Magnet Schools Board of Education Vice President Laura Czarneski; and Middlesex County Magnet Schools Superintendent of Schools Jorge E. Diaz in explaining the district’s plan to further unify its schools under a brand identity that authentically matches the true experiences and offerings at the Middlesex County Magnet Schools.
“This school district has grown and evolved with the times, expanding the program offerings to include not only skills-based training, but rigorous academic coursework as well — particularly in STEM subjects,” said County Commissioner Director Ronald G. Rios. “The County fully supports the changes taking place in this school district. In fact, they are in keeping with Destination 2040, the County’s master plan for long-term economic success. I know that I speak on behalf of the entire Board of County Commissioners when I say that I have full confidence in the district’s ability to continue providing the current generation of learners and future generations, the opportunity to explore their interests and develop the knowledge and skills they need to achieve success in our community.”
“I’m incredibly honored to be the Superintendent as we officially and publicly announce the new name of our school district — Middlesex County Magnet Schools. We’ve been innovators and ahead of the curve for over 100 years and with this new name, we’re continuing to build on that innovative thinking,” said Superintendent of Schools Jorge E. Diaz. “The world of education is evolving, and the very nature of our schools is meeting the needs of today’s students and future generations, right where they are. Middlesex County Magnet Schools are igniting and enhancing the passion points of young and adult students, providing a clear direction, a ‘north star’ to success — College Ready. Career Ready. Life Ready. Our students are and will be the bedrock of the County’s workforce of the future, driving economic prosperity.”
“The timing is right for a new name and brand identity that closely describes the kind of learning that happens in our classrooms—it will ensure that students in our community fully understand the range of high-quality educational options they have by simply living in this County,” said Board of Education President Keith Jones ll. “This levels the playing field, by providing an educational system that is diverse, equitable, and inclusive where every student has a chance to succeed. The Board of Education enthusiastically supports and welcomes the exciting changes in this district.”
“While the former name served our district well, it is from a bygone era and at times may have even acted as a deterrent by carrying many misconceptions about the type of educational experiences our district offers — and the type of students who choose to attend our schools,” said Board of Education, Vice President Laura Czarneski. “The new district name removes any misinformed, preconceived notions and accurately reflects the varied educational programs and learning experiences offered here. I believe this new name brings us to the forefront in our community, gives us a fresh public perspective that we need, and will help us better serve this generation of learners and generations thereafter.”
“At the County level, we are in full support of the direction this school district is headed. In fact, the County is moving in the same direction and has been for over five years, as we’ve created a distinct and unifying identity under a brand – a brand and story that signifies innovation,” said Middlesex County Administrator, John Pulomena. “We know and understand that innovation leads to necessary change, evolution, and transformation – it ensures that our County can be a sustainable, competitive, and resilient community for many generations to come.”
With six schools including Adult Education located on five campuses throughout Middlesex County, Middlesex County Magnet Schools serves approximately 2,200 high school students and roughly 400 adult students annually. Each school offers specialized educational paths including Fine Arts and Performing Arts Programs, Pre-engineering and Robotics in East Brunswick; Culinary Arts to Computer Science at Perth Amboy; Finance and Banking to Physical Therapy, and Exercise Science programs at Piscataway. Additionally, Allied Health and Biomedical Sciences and STEM learning at Woodbridge and Edison Academies respectively and many more specialized tracks.
Middlesex County Magnet Schools’ mission is to celebrate different types of talents and recognizing each one as valuable in the world. Students are free to embrace their unique skills, abilities, and smarts to unleash their passion. Through collaboration and partnership – confidence, belonging, safety, self-respect and self-sufficiency are achieved, and students are prepared for what’s next. The official motto for the Magnet Schools summarizes what these schools have to offer, a ‘north star’ to success: College Ready. Career Ready. Life Ready.
This September the new name and visual identity of the Middlesex Magnet Schools will be rolled-out at each campus from signage to student IDs. Students can expect their day-to-day school experience to remain the same, including each respective schools' mascots.
MIDDLESEX COUNTY, NJ
Middlesex County is home to numerous Fortune 500 companies, three universities, 19 park systems, and world-class healthcare and research facilities making it one of the nation’s most dynamic regions and a leader in technology, transportation, the arts, and food innovation. As one of the most diverse populations in the country, Middlesex County is home to over 832,000 residents living throughout 25 municipalities. Ranked #1 in the state for best schools, the County offers an award-winning vocational school system, a county college, and workforce development creating a unique ecosystem in which opportunities abound. Conveniently located between New York and Philadelphia, Middlesex County is a leading destination for businesses and residents alike to live, work, and play – and has been since the 17th century. For more information, visit middlesexcountynj.gov and find us on Facebook, Instagram, and LinkedIn.
